Glossary
Call tracking glossary
Short, plain definitions of the terms you meet when you track phone calls from insurance marketing. Each entry says what the term means and how it relates to VereTel.
Terms are in alphabetical order. This glossary defines; for how to do something, see the guides.
- Call attribution
- Crediting a phone call to the ad, page or mailer that produced it.
- Call conversion
- A phone call that meets your standard for a marketing result.
- Call forwarding
- Sending a call dialed to one number over to another phone line.
- Call leg
- One connection within a phone call; a forwarded call has at least two.
- CNAM
- The caller-name lookup that shows a business name beside a number.
- Cost per call
- Marketing spend divided by the number of calls it produced.
- Dynamic number insertion
- A script that swaps the phone number on a web page for a tracking number.
- First-touch vs last-touch attribution
- Two rules for crediting the first or the last marketing contact before a result.
- Missed call rate
- The share of inbound calls that went unanswered.
- Number porting
- Moving a phone number to a different carrier without changing the number.
- RespOrg
- The certified organization that manages a toll-free number in the national registry.
- STIR/SHAKEN
- The carrier framework that authenticates caller ID to fight spoofed calls.
- Toll-free verification
- The carrier review a toll-free number needs before it can send business texts.
- Tracking number
- A phone number tied to one marketing source that forwards to your real line.
Pages in this section
Glossary
Call attribution
Call attribution is how a business decides which marketing source deserves credit for a phone call.
Read more about Call attributionGlossary
Call conversion
A call conversion is a phone call that meets the standard you set for a marketing result, so that it can be counted and compared like a form fill.
Read more about Call conversionGlossary
Call forwarding
Call forwarding is the ordinary phone feature that sends a call dialed to one number over to a different line.
Read more about Call forwardingGlossary
Call leg
A call leg is one connection that makes up part of a phone call, and forwarded calls always have more than one.
Read more about Call legGlossary
CNAM
CNAM is the service that lets a receiving phone show a name, not only a number, for an incoming call.
Read more about CNAMGlossary
Cost per call
Cost per call is how much you spent on a marketing source for each phone call it produced.
Read more about Cost per callGlossary
Dynamic number insertion
Dynamic number insertion, or DNI, changes the phone number displayed on a web page so that calls can be traced to the page or source.
Read more about Dynamic number insertionGlossary
First-touch vs last-touch attribution
These are two rules for deciding which marketing contact gets credit when a prospect has met your agency more than once before calling.
Read more about First-touch vs last-touch attributionGlossary
Missed call rate
Missed call rate is the share of inbound calls that nobody answered.
Read more about Missed call rateGlossary
Number porting
Number porting is moving a phone number from one carrier to another while keeping the number.
Read more about Number portingGlossary
RespOrg
A RespOrg is the company that controls a toll-free number in the national toll-free registry.
Read more about RespOrgGlossary
STIR/SHAKEN
STIR/SHAKEN is the system phone carriers use to verify that a call’s caller ID is real.
Read more about STIR/SHAKENGlossary
Toll-free verification
Toll-free verification is a review that mobile carriers require before a toll-free number is allowed to send business text messages.
Read more about Toll-free verificationGlossary
Tracking number
A tracking number is a phone number that stands for one marketing source and forwards to the line you already answer.
Read more about Tracking numberFind out which marketing makes your phone ring
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