Free tool
Call tracking ROI calculator
Enter what you spend on each source, the calls it brings and how they convert. The calculator works out cost per call, cost per answered call and cost per sale for every source side by side.
The example numbers are made up. Replace them with yours; nothing you type leaves your browser.
| Source | Monthly spend ($) | Calls | Answered (%) | Answered calls that buy (%) | Value per sale ($) | |
|---|---|---|---|---|---|---|
Results
| Source | Cost per call | Cost per answered call | Sales | Cost per sale | Return on spend |
|---|---|---|---|---|---|
| Google Ads | $20.00 | $23.53 | 25.5 | $118 | 155% |
| $16.67 | $20.83 | 10.8 | $139 | 116% | |
| Mailer | $33.33 | $37.04 | 13.5 | $148 | 102% |
| All sources | $21.67 | $25.64 | 49.8 | $131 | 130% |
A sale is whatever you count as won business: a job, an order, a policy. Return on spend = (sales × value per sale − spend) ÷ spend. It ignores your other costs, so treat it as a comparison between sources, not a profit figure.
What tracking these sources with VereTel would cost
3 tracking numbers and about 2,400 forwarded minutes a month fits the Starter plan at about $163 a month ($79.00 plan + 1,400 extra minutes). That is 2.5% of the ad spend above.
Numbers are not on sale yet. Create a free account and ask to be told when they are.
How to use the results
Compare sources on cost per sale first, then on cost per answered call. A source with cheap calls but a poor answer rate is often a staffing problem, not an advertising problem: the calls came in and nobody picked up. Missed calls show up in the VereTel desk, so you can call them back.
The guide to measuring cost per call explains each measure and the common pitfalls.
Calculator questions
Where do I get the call counts?
From call tracking: when each source has its own tracking number, the calls to that number are that source’s calls. Without tracking, you can only estimate them.
What should I use for value per sale?
Use what one sale is worth to your business from that source: the price of a job, a first order, or for an insurance agency the first-year commission on a policy. Use the same basis for every source so the comparison is fair.
Is anything I enter saved or sent to VereTel?
No. The calculator runs entirely in your browser. Nothing is stored or sent.
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